Five-Step Methodology
Once you've determined that it's time for a new marketing campaign, many clients struggle with where to begin. Logical marketing follows a thorough process to ensure superior results. Here is a simplified outline of the typical steps taken by Brady Lutsko:

1. Discover (ideals):
   - What are your goals?
   - Who are your key competitors?
   - What differntiates your products/services?
   
2. Analyze (current situation):
   - S.W.O.T. analysis
   - Review your current marketing materials
   - Define your key audiences
   - Establish benchmarks
   
3. Strategize (where you want to go):
   - What are the best options for reaching your target audience?
   - What is the budget?
   - What is the timeline?
   - How will success be measured?
   
4. Engage (how you get there):
   - Execute deliverables
   - Train staff
   - Initiate follow-up
   - Track results
   
5. Advance (review, re-evaluate, and re-energize):
   - Measure results agains goals and benchmarks
   - Determine what worked well and what can be improved
   - Use new knowledge to improve next marketing campaign (return to Discover stage)